I had first come to know of James Altucher when I came across his post “How to Publish a Bestseller: Publishing 3.0”, and his insight into the way he published and marketed his latest book was a fascinating read. Last week, I purchased Choose Yourself, and was so drawn into the work, I finished it in less than 24 hours (which is fast for a reader like me). What was so intriguing about this book? Here are my Top Three reasons why:
1. Honesty: If you enjoy reading books that are no frills, no bullshit, and no punches pulled, this is a great read. Not only does he outline how he has been successful, he also illustrates how he has failed. Repeatedly. James succeeds in pulling the wool from our eyes and showing us the reality of our current society, and that it’s not based on a value of “good” or “bad”. It simply “is”. Most importantly, he details the steps he took that helped him overcome the many obstacles in his personal and professional life. Which brings me to number 2…
2. At no point does he claim to have a monopoly on what the path to Choosing Yourself is:
This is a toss-up between number one just because it’s such a common thing in many aspects of self-help. How many times have you seen books, advertisements, or other media claim that they have found, “the secret to [insert whatever it is you’re looking for or is ailing you].” James doesn’t take that approach at all; instead, he makes it painstakingly clear in pretty much every chapter that the steps he took are what worked for him. In no way does he claim to possess “the key”, “the secret”, or most importantly, “the truth”, or whatever phrasing that most sophist and religious gurus like to spout when they want to make it look like they possess knowledge that they really don’t. In addition to his own tactics, he also shares the steps taken by other people who have found success by using similar tactics. There are more than a few ways to find success, and James is not afraid to share the spotlight with others.
3. His ultimate goal with this book was not about making a profit, but about reaching as many people as he could.
How do I know this? You’ll have to purchase and read his book in order to find out.
Disclaimer: As is usually the case with book reviews, I am not getting paid to write this. In fact, unless James Altucher reads to sees this post, he doesn’t even know who I am. The only people who will initially see this post are my blog followers (15) and my Twitter followers (2). Hopefully, the word will spread far beyond that.